Strategy + Analytics
Read My Work
A new CEO is meant to revitalize the coffee chain. There's a lot of work to do.
From Ultra Low Cost Carrier to "Poor Man's First Class". Can Spirit make the transition?
Nike wants you to know that Winning Isn’t for Everyone. Here’s the strategy behind this statement.
Why is Meta - owner of Facebook - interested in an eyewear company? What’s the strategy and does it add up?
Spend more time on your strategy and less trying to find the data to support it.
How do brands grow revenue and into new geographies in competitive industries? We researched Equinox Fitness to highlight their strategy & market positioning that has led to a 30+ year track record of success.
Many analytics projects fail to reach their potential. That’s why we spend extra time upfront scoping an effective project to set up the business for success.
How do you drive insights from location data that sits in your business today like delivery or service addresses? In this post, we share 3 ways businesses can leverage this data to learn more about their business and customer.
Why did two major automotive brands - Ford & GM - cede control of their EV charging port to their biggest rival Tesla? We looked at the numbers behind this decision, why it was made, and the implications for the industry.
People are moving. Where are they going, and which communities are changing as a result of this migration?
How does where someone live affect their access to groceries? Which grocery brands target which market segments? In this post, we share research and insights on the grocery industry in North Carolina.
Expansion strategy is about finding the new markets that work for your business. Use the copycat brand approach to find where complementary brands operate to guide the early stages of your expansion process.
We looked at the data on Apple’s retail store locations to share our perspective on their market strategy.
What does it mean to be data-driven and what are some best practices for starting the path to becoming a data-driven organization?
Fast casual brands rely on having highly convenient locations. We crunched the numbers on Chipotle 3,100+ US locations to see what other brands can learn about effective market selection & planning.
WeWork has built a real estate empire in high density urban markets. The business model, however, is deeply flawed. We looked at their business, location strategy, and alignment with industry trends to put data & analytics behind their story.
The value of an acquisition takes many forms. We looked at Darden's portfolio of brands today and where Ruth's Chris fits strategically into their business.
We analyzed recently released IRS tax filing data for the tax years 2020-2021 to identify key migration themes for expanding businesses.
We analyzed the data on a large retail chain to pull out three key insights for businesses looking to add data & analytics to their market planning process.
Costco has 582 locations in the US. We pulled the data to map their geographic footprint, analyze their location strategy, and identify future growth opportunities for the business.
Is it better to have higher convenience or lower competition? You usually can’t have both, which is why we don’t take an all-or-nothing approach. We consider three primary components to new market and location discussions…
When you enter a new market, how do you know where to go? All areas are not created equal given a company’s strategy & target market. Data and analytics helps surface the hotspot areas that hold the highest potential for a business.
How can healthcare groups use data & analytics to grow intelligently and find new markets for expansion? We share our 3-step framework to identify, screen, and prioritize markets based on what drives success to the business.
Many businesses want to use data and analytics but don’t know where to start. We cover the why and how of getting off the ground to begin adding data-driven insights to your business’ operations and decision making.
How do the two mega home improvement chains differentiate on location strategy? We pulled the data on all current locations to understand the strategy for each chain, where they overlap, and where they differ.
The Southeast is one of the hottest regions in the US for migration and population growth. We took a data-driven approach to identify markets that are large, growing, and/or with higher household income to see where businesses can capture the growth opportunities in the region.
What does an area have to look like to be successful when you sell $15 salads? We pulled the data on every sweetgreen location to figure out where they are today, what that area looks like, and how the brand can continue to grow moving forward. We found…
In-N-Out Burger is a much beloved West Coast brand moving east. What does their current location profile say about what makes a successful market for them, and why did they choose the east coast base of Murfreesboro, TN?
Why supply outran demand and what to do when strategy goes bad.