Why did two major automotive brands - Ford & GM - cede control of their EV charging port to their biggest rival Tesla? We looked at the numbers behind this decision, why it was made, and the implications for the industry.

People are moving. Where are they going, and which communities are changing as a result of this migration?

How does where someone live affect their access to groceries? Which grocery brands target which market segments? In this post, we share research and insights on the grocery industry in North Carolina.

Expansion strategy is about finding the new markets that work for your business. Use the copycat brand approach to find where complementary brands operate to guide the early stages of your expansion process.

We looked at the data on Apple’s retail store locations to share our perspective on their market strategy.

What does it mean to be data-driven and what are some best practices for starting the path to becoming a data-driven organization?

Fast casual brands rely on having highly convenient locations. We crunched the numbers on Chipotle 3,100+ US locations to see what other brands can learn about effective market selection & planning.

WeWork has built a real estate empire in high density urban markets. The business model, however, is deeply flawed. We looked at their business, location strategy, and alignment with industry trends to put data & analytics behind their story.

The value of an acquisition takes many forms. We looked at Darden's portfolio of brands today and where Ruth's Chris fits strategically into their business.

We analyzed recently released IRS tax filing data for the tax years 2020-2021 to identify key migration themes for expanding businesses.